Welcome! My name is Edmund Pelgen and I’m the founder of Online Kickstart.
Online Kickstart helps grow Shopify e-commerce businesses by helping them rank better in Google search for the terms that bring them business.
I got into SEO over 15 years ago when I built my first e-commerce business with my wife. This was when the only way to get found was to run Google Ads or rank via SEO. This was way before all of the paid social platforms we can use today.
I built our first store on a platform called Interspire, which has now morphed into Bigcommerce.
The store did well, gave us a lot of financial freedom and made me realise the power that the e-commerce business model had to change lives.
Fast forward 15 years and I’ve been fortunate to have worked with many hundreds of businesses, helping deliver SEO services which got them found in Google by their customers, helping them achieve their dreams and goals.
Today I focus on helping Shopify brands with their SEO so they get found and make sales by customers who are actively looking for their products.
Having spent the last 15 years working with hundreds of larger e-commerce brands like Lorna Jane, Super Amart, Roses Only and Your Tea, I’ve had the opportunity to work on many e-commerce platforms and I found that many of them simply got in the way of moving quickly.
Most took many hours and a lot of money to launch and others came with technical issues which caused them to perform terribly in organic search without major fixes.
In my experience, Shopify just gets out of the way and lets you get on with the job of selling stuff. It’s also suitable for the complete beginner and the large enterprise.
For both, the ability to move quickly, to get the shop live and make sales without having to learn to be a web developer is critical.
The pandemic gave my wife (who is an excellent builder and operator of e-commerce businesses) the opportunity to launch two new e-commerce brands, and Shopify was the platform of choice. It was a no brainer.
In addition to reducing the pressure on me to provide technical support and build the site, I was very aware of the SEO specific optimisations I needed to make to Shopify to allow it to perform in Google search and so our sites do quite well in SEO thank you very much.
How can I help you?
Whether you’re just launching your first Shopify store or you’re a multi-million dollar brand, if you want your site to get found by customers in Google; if you want to reduce your reliance on paid traffic to make sales, then we can help you with that.
We provide Search Engine Optimisation services that help you rank for commercial, transaction generating keyword terms that prospective customers type in Google. And we help you expand that footprint in Google so it grows every day.