We help Small Business Owners generate leads and sales using SEO
We’ve helped hundreds of small businesses improve their traffic, leads and sales with SEO strategies that deliver gains over the long haul.
How We Help
One of the biggest challenges facing business owners is generating leads and sales in the rapidly changing online marketing environment.
You might be struggling with poor lead flow while you try to make the transition from the old way of generating business to the more measurable online strategies.
You might have just launched a new website in the hopes of getting new business only to find that you can’t find your website online and you don’t even show up in Google maps.
What’s working now? What’s right for your business and more importantly, who can you trust to deliver a service that provides real business results.
Spending money on marketing that doesn’t produce results isn’t an option when the money comes straight out of your own pocket. How do you even measure the ROI on your SEO?
And then there’s the worry that if you don’t get a handle on these new online marketing techniques soon, you risk being left behind.
No doubt you’ve got a lot of questions.
We’d love to help you answer them and give you some clarity about the right way forward for your business.
What We Provide
Traffic & Leads
Our focus is on getting you website traffic that converts to leads & sales.
ROI
Our SEO solutions are designed to generate positive returns to your business.
Industry Experience
We’ve worked with hundreds of SME’s in many different industries.
Clients We’ve Helped
Frequently Asked Questions
I’m not getting leads from my SEO. Can you help?
For many businesses that are not getting leads from SEO, the reasons why are typically the same.
In our experience, the problems that stop your website getting found by customers include some or all of the following reasons:
Your website has technical issues which are stopping it from getting found in search engines
Your website is not properly optimised to target the right keywords, that is keywords being used by potential customers when searching online
Your website does not have sufficient quality links from third party websites. These links are one of the most important factors in helping websites get found in Google.
Your website is not properly listed in third-party services like Google My Business, which helps you get found in Google Maps.
Addressing these issues typically helps websites start ranking and getting found by customers.
However, depending on the competitiveness of your industry, it might just be the beginning of your journey to top rankings, traffic and sales because your competitors, who are doing well, have been doing this better for longer.
One of our key roles is to help give you clear insight into how long it will take to get ranking for relevant searches which will help you implement cost-effective promotional activity to improve your rankings.
Am I wasting money? How do I work out a return on SEO?
To help you better understand how to calculate an ROI on your SEO investment, it’s important that you have an idea how to place a value on traffic that SEO brings you.
Once you understand that, you can make an assessment of the return on your SEO investment. This often involves working out the lifetime value of customers that come to your from SEO against the cost it took to get you that traffic.
Some industries may not have the cost structure to invest in having an SEO agency work with them for the long term.
This is why we have developed shorter-term engagements which allow us to fix and address the issues that we are best placed to address, and then help you develop and implement marketing strategies that you can implement internally that will keep the upward momentum going.
Other websites and industries may have a different cost and revenue structure which makes the ongoing investment in SEO seem minor compared to the value it brings.
It depends on many factors which we can help you better understand before you invest in SEO.
Do you have experience in my industry?
We have worked with hundreds of business owners in many different industries and despite the fact that many of them are completely different from each other, they are the same in the way that their customers find them in google search.
Their customers all go to Google to look for solutions to their problems and then to look for a local business who can help them.
We have many years of experience identifying the keywords people use to search, and then optimising and promoting business websites so they can get found.
So regardless of your industry, we are quite confident we can help put your website in front of your target customers when it comes time to do business.
Why aren’t I showing up in Google Maps? Is that part of SEO?
Over 50% of searches done in Google today are local in nature which means they are looking for a local provider of goods or services.
This is why Google has invested so much in services like Google My Business (which gets you into Google Maps), why they own mobile products like mobile phones and the Android mobile phone operating system.
They now have the ability to identify where a person is and deliver them the most relevant search results that are close to them.
So, if you are not showing up in Google maps, it’s most likely because your business is not set up properly in Google My Business, or your website does not have the relevant third party signals that Google uses to better understand where your business is located and what it is you do.
To get you found in Google maps, we have to optimise your business for local search which includes understanding how people look for your services locally, optimising your site to get found, getting you listed in Google My Business and then acquiring all of those third party signals.
You can find out how by reading these articles on our blog or you can give us a call and we can analyse your site and in short order tell you exactly why your site is not showing up in Google maps.