Grow your digital agency by adding SEO services
We can show you how to sell and deliver an SEO Campaign that will provide massive value for your clients without adding extra staff or overheads and without having to become an SEO expert.
What is the opportunity?
As a digital agency, you might have limited your service offering to paid social, Google Ads, creative or web design, deciding that delivering SEO was just too difficult to resource and manage. You may have even attempted to offshore SEO with less than stellar results.
But every day your clients ask you about SEO and whether you can do it for them. And when you reply no; you run the risk of them leaving to another agency with a more comprehensive service offering.
Being able to provide the core SEO services, the ones that add real value to your offering and to your clients is far less difficult than you think.
The opportunity is that you can deliver a more comprehensive service offering, improve the SEO outcomes for your clients and importantly, start generating a new revenue stream.
Let’s answer some questions
At this point you no doubt have a hundred questions running through your mind about why you don’t want to consider adding an SEO offering to your business. Let’s consider some of them below.
Good SEO specialists are expensive resources
Yes, they are, with expertise gained over many years of work in a variety of industries and specific cases. Their skills lie in taking what they have seen before and applying it to the case in front of them.
However, the reality is most SEO is simply getting the basics right. If you work in digital, you and your team already have the skills to deliver seo services. You simply need guidance in terms of checklists, processes, templates & training or coaching to be able to deliver 80% of the SEO benefit an SEO specialist is going to provide.
You don’t need to recruit a highly experienced specialist in most cases.
SEO is constantly changing, how do I keep track of it?
The SEO industry is obsessed with change and constantly reports on changes in how Google ranks websites.
For most of your clients, however, much of this noise is irrelevant. Most of your client’s don’t even have the fundamental SEO work in place to worry about some of the latest developments.
By focusing on helping those clients who are starting out, have easily addressable technical issues and don’t have the SEO foundations in place, you can provide them with massive value and charge accordingly for it.
And where there is an update that is relevant and important, we update our agency partners accordingly.
SEO is so broad, how can I properly delivery it?
Like any industry, the key is to focus on a specific client type or industry.
You don’t have to be everything to everybody.
Within SEO, there are industry specialists such as International SEOs, Local SEO’s, Affiliate SEO’s, the list goes on.
You succeed in delivering SEO for your clients by focusing on simple, easy to deliver fundamental SEO services that deliver most of the upside for your clients.
Leave the complex SEO campaigns to the experts and refer these cases on accordingly.
How we can help
Our principal, Edmund Pelgen has been delivering SEO solutions for over a decade to hundreds of businesses that range from the smallest local business to some of Australia’s largest enterprises.
If you want to start delivering foundational SEO services for your clients here are the key competencies you need to develop.
- How to identify the opportunity for your client. That is, which client can benefit immediately from implementing SEO in their business?
- How to sell the opportunity. You need to have a way to explain simply, in your client’s terms what the opportunity is and the upside for them.
- How to deliver the service. You need a process to follow, templates & checklists to guide you and support and coaching to help you when you have questions. And if you don’t want to deliver them internally, you need to know where to go to get the work done for you.
- How to report on the outcomes. You need a way to demonstrate the value of your SEO work by explaining the impact and results of your work.
Interested in learning more?
If you’d like to find out more about how you can grow your revenue by delivering SEO services without adding expensive resources please reach out and let’s have a chat.