Where to Start with Digital Marketing

There is so much noise in the digital marketing space that often business owners don’t know where to start.

This great post from the team at Portent outlines the primary digital marketing tactics that most businesses can implement.  It also categorises them by:

  • The ability to measure
  • The ability to target
  • The ability to scale
  • The time investment needed and
  • The financial investment required

These tactics are:

  1. PPC Marketing – One of the fastest and most scalable ways to drive traffic
  2. Paid Social – Similar to PPC but provides the ability to promote products and services on the most popular social networks
  3. Display Advertising – You know this as banner ads and typically delivered on the Google display network
  4. Remarketing – Give you the ability to re-market to users who have visited your website
  5. Email marketing – Without  an existing list it’s not a quick path to profits but it is a way to automatically market to prospects and move them down the buyer journey.
  6. Link Building & Public Relations – Strategies to get other websites talking about you and linking to you.  Not just for ranking benefit but to send referral traffic.
  7. Conversion Rate Optimisation – How to get more out of your existing website traffic

Read more: https://www.portent.com/blog/internet-marketing/short-term-growth-jump-start-digital-marketing-today.htm