[stag_intro]AJ Kohn of Blind Five Year Old has published a simple but compelling exposition of how social media benefits SEO. In his blog posts he confirms once again that social signals are not part of the google search algorithm in the ranking on non personalised search results.[/stag_intro]
Even with the existence of correlation studies that show that content that gets lots of social shares ranks well, the actual mechanism is this:
Social sharing to an audience that includes a good % of “creators” (i.e. those with the capability and propensity to create content that references yours), will result in links that lead to rankings.
So having a large social audience is not that helpful if in fact it is comprised of people who will not write about and link to your content.
So the key concept here is that of “creators” and how to attract their attention vis social media and then to get them to create and link to you.
Image via Blind Five Year Old.
This is definitely one of the best things you will read on the internet this week.
If you want to learn more about the concept of “Creators” then check out AJ’s post https://www.blindfiveyearold.com/the-ridiculous-power-of-blog-commenting
If you are looking for insightful writing I’d suggest that you follow @ajkohn on twitter.