Paid Ads Getting Expensive?
You run a Shopify store and you’ve grown rapidly on the back of creative social media and paid traffic campaigns.
…but paid traffic isn’t getting any cheaper. Ad costs are going up, there are more competitors and if you stop spending on ads, your sales tank.
In your rush to grow, you may not have considered Search Engine Optimisation as a traffic strategy..until now.
Working on our own Shopify stores and our client Shopify stores shows that a well-executed SEO campaign is driving anywhere between 30-40% of a stores overall traffic and sales.
This is free traffic that comes in month after month, so you can make sales without having to pay expensive ongoing advertising costs.
Don’t get me wrong, I love paid traffic. I think it’s a great complement to SEO traffic and can be used to supercharge your sales.
But adding an extra 30% to traffic and sales is literally a business changing level of sales.
SEO is that 30% Extra Sales Boost Your Business Needs!
Recent data shows that Google search accounts for over 70% of global search traffic.
What are people doing in Google?
Look at your own behaviour.
When you want to buy something you start by researching your options, reading reviews and when you’re ready to buy, you Google search the product.
Most of the clicks go to organic search results, not the ads.
It’s Page 1 or Nowhere
Being on page 1 of the search results in Google is super important because the first 5 ranking positions get almost 70% of the clicks.
The sooner you start, the sooner you will have your pages ranking for sales generating keyword rankings that bring buying customers to your shop day and night.
Imagine going to bed and waking up to a list of orders ready to be fulfilled.
So if you’re ranking on page 2 of Google, you can kiss any sales goodbye.
In fact, a recent analysis conducted by First Page shows that a #1 organic search result gets 39.6% of the clicks which is double that of position #2 which is 18.4%.
Is Shopify Good for SEO?
Shopify is an amazing platform that helps you make sales and grow an e-commerce business quickly.
Our own internal research into what website platform shows up the most in the women clothing retail search results in Australia shows that Shopify sites make up almost 40% of the sites in the top 100 search results.
That’s a testament to how well the Shopify platform does with SEO.
Like with any platform, there are the basics of SEO you need to attend to. Things like proper keyword research, page optimisation and link building.
But there are some Shopify specific SEO tweaks that we need to make to really let the platform perform in Google search.
And Shopify does a few things differently from other platforms. It’s knowing what they are so you can work around them or take advantage of them which really puts the fire under traffic.
And when everything comes together, Shopify sites shoot up in the e-commerce rankings.
Our SEO Approach to Kickstarting your Shopify Sales
Our approach to SEO has been developed over many years of working with some of Australia’s leading e-commerce brands such as Lorna Jane, Super A-Mart, Status Anxiety & Petal & Pup.
We’ve achieved great results for them by adhering to best practice SEO techniques and incorporating Shopify specific optimisations that allow stores to rank and make sales.
In fact, we only work with Shopify brands so we can develop and refine what’s working with other Shopify stores and apply that knowledge to your store.
Our process is:
- Infrastructure – Making sure no technical issues are holding the site back
- Analytics – Ensuring you are tracking and measuring the performance of your site
- Content – Having the right content on your pages to allow them to rank for the target terms
- Keyword Research – Understanding how your customers search so you target sales making keywords and traffic
- Page optimisation – Allowing your pages to rank for these sales making keywords
- Presence Optimisation – Ensuring you own page 1 for branded searches
- Link building – Getting you links that will help improve rankings
- Content marketing – Helping you grow your top of funnel traffic
- PR & Outreach – Guiding you in the promotion of your business
What Does a Successful Shopify Store Look Like?
Here’s a screenshot of the performance of one of our own Shopify shops.
This is a small store that was started at the beginning of the pandemic.
- Visibility in Google search for over 700 keywords.
- 55 Keywords on page 1,
- Another 58 on page 2 ready to move onto page 1
- Generating over $40,000 in sales a month
- Organic traffic and direct traffic responsible for over 50% of those sales.
Notice the drop in paid traffic spend as organic traffic takes over?
In Six Months your store could be an SEO Sales Generating Machine
If you do nothing, your store will never get found and will never make sales from SEO.
You will be locked into a competitive treadmill of running Facebook & Google Ads to make any sales at all.
We live and breathe Shopify SEO because we run our own Shopify shops and use the same techniques that we apply to our very own businesses to help our clients.
If you are interested in working together you can get started by making an enquiry below.
Ready to Chat?
Frequently Asked Questions
What’s so specific about Shopify that you need a Shopify SEO Expert?
Shopify is an amazing platform that gets out of the way and lets you run your business. But out of the box there are some issues that can impact how well your site can perform in Google search. We’ve taken the time to master the platform so we can turn it into a Google ranking machine. Check out some of our videos where we explain some of the fixes that we make to Shopify
How quickly can you improve my SEO?
It’s often said that SEO is a mid to long term strategy and that is true. It can take some time for your business to secure relevant rankings that bring you targeted traffic.
But sometimes results can happen overnight from making the right technical fixes.
Check out this case study on How Long SEO Takes to Work.
These include the nature of the problems impacting your site, the status of your business, whether it is new or established, the competitiveness of your industry and the quality of your existing content.
We have worked with established brands that have a lot of brand awareness, lots of quality links but which are not getting found because of poor site optimisation or technical issues. When we fix these issues we have seen rapid jumps in rankings and traffic, just like unplugging a dam.
In other cases where the brand is completely new to the market, it often takes much longer to effect change, simply because existing market participants have been at this a lot longer and have built up existing brand recognition in the market.
Our goal during our initial audit stage is to make an assessment of the time it will take to achieve significant results and to communicate that to you so you can make a decision about whether you have the patience and budget to invest in SEO for the long term.
How do I know what I’m getting is good value?
Services are valuable when the results they achieve outweigh the cost of securing them.
Value also comes with understanding in detail what work is being done for you and the insight and experience of the team doing the work for you
We have a proven history of delivering outsized results for our clients using a proven SEO methodology that we have refined over many years of experience.
There are no “secret strategies” or “insider secrets” rather a solid process from which we start and tailor to your unique needs.
Our team is well regarded in the industry, speak regularly at industry events as educators and actively work to educate people about how to improve their SEO results.
Do you have a history of getting results?
We sure do. We’ve worked with many Shopify brands and have helped them sell more from Google search. We also run our own stores and live and breathe this stuff. Our stores help pay the bills and allow us to invest in future products and services so getting results is critical to our success.