Set up your new Shopify site for Google rankings
Most business owners looking to start and grow an e-commerce business choose Shopify for its power and simplicity.
You will probably make your first sales using paid traffic but that soon gets very expensive.
You need to make sure your Shopify site is properly optimised so it gets found for keyword searches that bring you sales.
We can help with that.
How to set your Shopify site up for growth
If you have decided to make the move to setting up an ecommerce business and you’re in it for the long haul, you know that Search Engine Optimisation needs to be part of your traffic strategy going forward.
SEO is all about making sure your shop is targeting all of the transactional or buyer keywords that people use in Google to find your products.
While you are busy making sales with Google Ads and Facebook Ads, you need to invest in getting your SEO foundations right from the beginning.
If you don’t, your website will never rank for your target keywords.
As soon as you start, your site can start ranking and begin its inexorable climb up the rankings. Depending on your market this can take anywhere from 3 months to two years. Just check out our recent case study on how long seo takes to work.
That being said, the work that we do that will allow your site to rank, can be completed in 30 days.
Here’s how we set your Shopify site up for growth.
Address Shopify Specific technical issues
Shopify is one of the most powerful and flexible platforms to build a thriving eCommerce brand on. But it also has some unique quirks and features that can negatively impact how the site performs in Google. Duplicate URL’s & excessive tags are just some of the issues we address to allow Shopify to perform better in organic search.
Identify Keyword Opportunities
We conduct comprehensive keyword and competitor research to identify all of the relevant transactional keywords that are important to your site. Knowing how yoru prospective customers search online is the first step in targetting those customers.
We take the keyword research and optimise your collections page titles and meta descriptions so they can now rank for those terms. If you don’t have any collections targeting terms, we will provide detailed recommendations for new collections to expand your keyword targetting.
Want to talk about your business?
If you want to set your Shopify site up for growth, we offer a one-off, 30 day SEO campaign that will optimise your site for the right target keywords. To find out more we recommend you schedule a video conference call so we can review your sites and discuss your goals.