If you are in business, then there are two issues you are going to need to address to see any ongoing success online.
These are mobile first and site load speed.
In this post, I’m going to show you two quick tests you can do to you will have instant clarity about whether your website is ready for the mobile age and is loading fast enough to satisfy customers.
Now you might be thinking yeah, yeah I’ve heard this all before, my website’s already mobile-responsive - problem solved.
But in the last two months, I’ve conducted strategic SEO audits on some large national websites, and each of them had some issue with mobile performance, and all of them scored terribly on site speed.
Before I get into those tests in detail, I think it’s important to have a refresher in why these two issues, mobile first and site load speed are so important.
Why Mobile First and Site Speed Should be a Priority
#1 Your customer's attention has moved onto mobile devices.
As of 1st November 2016, more people accessed the internet using a mobile device than they did with a desktop computer. It’s been this way in Asia for many years but mobile growth in the US and Europe as tipped the balance globally
#2 Google and Facebook are Mobile First businesses
With the growth of the mobile internet, both of these companies have seen massive growth of mobile users accessing their services.
Did you know that 90% of active daily Facebook users access the service via mobile? And 81% of all Facebook revenue comes from mobile ads.
At Google, most of the major innovations in the last few years have centred around mobile, including website rankings. In 2017 Google is going to start ranking websites based on the mobile version of your website rather than the desktop version which it has used to date.
#3 Site Load Speed is critical to both Facebook and Google
Both Google and Facebook have implemented initiatives to improve the performance and experience of content on mobile devices.
Google with its Accelerated Mobile Pages or AMP and Facebook with its Instant Articles.
Both of these allow content to be loaded much faster on mobile than traditional mobile web pages.
So how to You Quickly assess how you are doing?
The beauty of the two tools I’m going to show you is that you don’t need to be a rocket scientist to use them.
Just enter your website's URL and it will score your site accordingly.
The first tool is Google’s Mobile Website Speed Testing Tool. This tool is designed to quickly tell you how well your site works across mobile and desktop devices.
It will rate you across mobile friendliness, mobile speed and desktop speed.
You simply enter your website URL and the tool will provide you with a quick assessment and offer to send you a more detailed report.
The second tool is called GtMetrix.com
This tool is a dedicated site speed analyser and tests your site on both Google’s Page Speed Tools and Yahoos YSlow tool. The best thing about this tool is that it provides a nice visual report and allows you to download a PDF report you can shoot off to your developer to start addressing the identified site speed issues.
So there you have it. Two tools that will quickly give you an idea how your site is performing on mobile responsiveness and site speed.
I recommend you take the time to analyse your site with both of these tools and then start to think about what steps you need to take to improve your performance in these areas.
If you need to talk to someone in more detail, we have people who are experts at helping address both of these issues. Feel free to reach out and chat about your business.