New to Search Engine Optimisation and want a quick introduction to the key points? Then look no further than our short video called “An Introduction to SEO”
- 1:20 What is SEO?
- 2:09 What’s involved in doing SEO?
- 5:46 How is SEO success measured?
- 6:40 The importance of user intent in SEO
- 9:53 How understanding intent can get traffic across the buyer’s journey
Why is SEO Important
- 11.29 High rankings still drive traffic and sales
- 13:09 Search results are more complex
- 15:33 SEO impacts the whole marketing stack
- 17:37 SEO impacts how your brand is perceived online
Assessing the Importance of SEO for Your Business
- 18.48 Are there many commercial searches?
- 19:18 Are there many informational searches?
- 20.42 Are your direct competitors active in SEO?