How to Create Content People Care About

The key challenge when creating content is to create content that people care about.

The key to doing this is to having a robust understanding of “who your target audience is”.

In this post by Jacqui Howell at Portent, she lists how you can surface the right message to the right person at the right time in the right place.

She calls this Content Nirvana.

Key Takeaways include:

  1. Do comprehensive research to better understand your audience.  Use your analytics, surveys, interviews and observation.
  2. Develop a comprehensive buyer persona that discusses who they are, where they hang out, where they are in the sales funnel and what messaging to use or avoid.

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