In March 2014 I presented at SMX Sydney on the topic of a Practical Content Marketing Framework. I created this infographic to explain in simple terms the core concepts of the Content Marketing Framework.
Why Use a Content Marketing Framework?
The reason I created the framework was to help me and others understand how all of these various activities that people call “Content Marketing” come together to help a business achieve it’s ultimate business goals.
Also I couldn’t stand seeing generic blog posts being pitched as a link building strategy and now I can point at this infographic and say “See, content needs to do this to add value”
The framework recognises that content marketing is not a replacement for link building and that different activities can have different goals which means they have different measures of success and time frames within which to achieve that success.
I’ve got to give a big shout out to some great minds, without whom, pieces of this puzzle would not have come together for me.
- Jon Cooper from @pointblankseo for his concept of Fail proof Content. It was great to meet Jon in Sydney.
- Jason Acidre @kaiserthesage for his concept of Evergreen Content.
- To Marcus Sheridan @thesaleslion from The Sales Lion whose ebook Inbound Marketing and Content Marketing Made Easy is easily one of the best resources on this topic you will find.
- To Gideon Shalwick whose valuable time given over coffee and in his videos helped clarify my thinking around trust and influence.
If you have any questions please leave them in the comments below.
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Online Kickstart Content Marketing Framework by Edmund Pelgen is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at http://www.onlinekickstart.com/content-marketing-framework-infographic/.