Client Results
Some examples of results achieved by our clients.

Client Results

We've worked with hundreds of companies, large and small to achieve positive results.

What results can you expect from working with us?

In the past, SEO was fixated on ranking high for a few highly searched keywords.

However, with modern search engines being able to deliver different search results for different users on different devices, page 1 rankings for just a few keywords are not a viable SEO strategy.

A more sustainable SEO strategy focuses on improving your footprint in organic search.

This means getting found for an increasing number of highly relevant keywords used by people all along the buyer's journey.  From initially looking for solutions to problems to looking for local suppliers.

By optimising your site and addressing issues that might be stopping your site from getting found as well as improving the way your site is perceived by search engines you can expect to see improvements in the following areas.

  1. Improved Keyword Rankings
  2. Showing up for more searches in organic search
  3. Increased traffic from search engines

Who we have worked with

Here is a small sample of some of the brands we've worked with to improve their online results.

HomeLoans.com.au
HomeLoans.com.au
State Custodians
State Custodians
Your Tea
Your Tea
Tours to Go
Tours to Go
180 Nutrition
180 Nutrition
Sunshine Coast's Best Used Cars
Sunshine Coast's Best Used Cars
Clarity Hearing Solutions
Clarity Hearing Solutions
Tania Flack Naturopath
Tania Flack Naturopath
Cleveland Nissan
Cleveland Nissan
Rediplant
Rediplant
Roses Only
Roses Only
Petal + Pup
Petal + Pup
Fishburners
Fishburners

Examples of Results achieved by Actual Clients

 

Optimising Petal & Pup for SEO Growth

The Problem

Petal & Pup is a young leading fast growth e-commerce fashion brand that had built a strong business leveraging the power of paid facebook & Instagram advertising.

However, whilst they had a super strong following and a ton of branded search volume, they had very little non branded keyword visibility.

And the reason's were pretty obvious. As they had grown their business using Facebook Ads, very little attention had been given to the SEO fundamental's.

The site had a very simple product category structure and a weak backlink profile.

The Solution

Together with our agency partner, Neural Digital, we implemented a three month SEO Foundations campaign which focused on the following steps.

Given that we only had three months to work with, our focus was on activities that could be implemented quickly, that would have immediate impact and that would provide ongoing benefit to the site long term.

These included:

Comprehensive Keyword Research

After an extensive analysis of their products and their competitors, we identified a huge range of possible keyword opportunities and redesigned their category structure to enable them to create and optimise new pages to target these keyword opportunities.

Whereas previously, they had less than 10 top level product categories such as Women's Dresses & Playsuits, we expanded them to more than 20 and optimised the pages accordingly.

In addition, their home page was not ranking for market defining keyword terms such as "Women's clothing"

Women's Dresses Keyword Opportunities

Category Creation & Optimisation

Once we had decided on the relevant categories to create based on their product catalog, we leveraged the features of Shopify Plus to allow us to quickly create and populate these new categories.

Shopify has a very handy feature called Automated Collections which allows you to create categories using product tags.

So we simply said, create a new category called "maxi Dresses" by choosing products that had the product category "Dresses" and the product style "Maxi"

Once the categories were created we then wrote compelling keyword rich page titles and meta descriptions.

This process is called on page optimisation and involves writing keyword rich but conversion focused page titles and meta descriptions, as well as making the there is sufficient, relevant content on the pages and that the page was logically structured.

Petal & Pup Home Page Optimisations

Another challenge we faced with Shopify was that it has a flat category structure and does not allow you to nest sub categories beneath top level categories. We had to develop an updated menu structure and internal linking strategies that made this product hierarchy obvious and helped get these new internal category pages linked to and ranking.

Category Page Content

On e-Commerce sites, the valuable entry points are the category pages. In order to make them worth ranking we need to add content to them to make them more unique and compelling.

We worked with the developer to enable content blocks on the category pages which were previously content free, and then mapped out a plan of content writing to add unique content to the category pages.

Address Technical Issues

Shopify is set up in a way that there can exist several different URL's to product pages. This is called a duplicate content issue.

Shopify handles this by using a Canonical tag which tell's Google which is the "one" or true URL to rank.

However we had seen several implementations of this that were broken we we comprehensively audited and tested this functionality on the site.

Authority Link Building

For a brand with such a strong branded search volume, the site had a very weak link profile.

We worked with a range of third party blogs and publishers and secured a number of sponsored authority link placements to help "kickstart" the backlink growth, pending the development and implementation of an ongoing and systematic outreach and promotional strategy.

The Results

Typically we work with e-commerce brands for a minimum 12 month period which allows us to see high keyword visibility translate into traffic and sales.

Given the three month timeframe of the SEO Foundations campaign, we would have to measure success by analysing:

  • New Keyword Rankings: Is the site now ranking for category level, transactional keywords that it was not previously ranking for?
  • Increased Keyword Visibility: as measured by Google search console impressions and third party tools like SEMresh.

Increased Non Brand Search Visibility

Increased Search Visibility & Non Branded Traffic

New Rankings for Category & Market Defining Keywords

Women's Clothing Keywords

Women's Dress Keywords


What you should do now

If you're looking for similar results for your business you should Contact us and we can discuss whether your business is a suitable candidate for one of our campaigns.

Fishburners - Driving Membership

The Problem

Fishburners is a not-for-profit that's famous for its high quality startups and world-class community. It houses Australia's largest community of scalable tech startups.

In 2018, with the opening of their new co-working facilities in Sydney it had an urgent need for new membership leads to help fill the new offices.

The marketing team also had the responsibility for myriad other initiatives and needed the help of a specialist team with experience in lead generation using digital marketing.

The Solution

Once we had audited the site and marketing assets of Fishburners we implemented the following actions.

Lead Generation Strategy Development

After a comprehensive workshop with the marketing team we concluded that the key to signing new members was to get them to conduct a tour of the facilities.

We reverse engineered their path to membership and set up proper marketing funnels in order to give us the most chance of success.

The primary goal of all paid traffic and organic traffic initiatives was to drive inbound tours and membership applications.

Audited & Optimised Google Analytics

The existing Google Analytics implementation was not configured in a way that make it easy to track not only inbound membership inquiries but also the key steps that occurred before a membership application was submitted.

We implemented Google Tag manager and started tracking all of the key conversion actions on the site which allowed us to properly track and measure the effectiveness of our marketing activities.

Improved Local Visibility in Organic Search

We found that there were problems in the Sydney location with the Google My Business listing not appearing. We configured the local landing pages, updated all of the directory links and citations and within a month we had a dual page 1 ranking for "Coworking space Sydney" with the business appearing in both the maps and organic results on page 1.

Two Page 1 Positions

Conversion Focused Landing Pages

Another key challenge was that the landing pages and calls to action on the site needed to be updated to match the lead generation strategy that was being followed.

We provided advice and guidance to update key content elements on the site to drive tours of the premises that would typically lead into membership applications.

Paid Traffic Campaigns

The final piece of the puzzle was the implementation of a paid traffic . generation campaign using both Facebook and Google Ads to bring targeted traffic to the site and to retarget those visitors who had downloaded lead magnets created for this purpose.

The Results

With the implementation of a proper tracking and measurement system the marketing team now had much more insightful data on how their website was functioning as a lead generation platform. In addition, the improved organic visibility in Google, when combined with the paid traffic campaign and high converting landing pages allowed Fishburners to achieve their membership goals within their desired timeframe.

Sunshine Coast's Best Used Cars - Getting Found in a Hyper-competitive Market

Sunshine Coast's Best Used Cars recently launched a completely new website to serve the Sunshine Coast's demand for used cars.

Our focus was on ensuring that technical fundamentals were in place, the site was properly optimised and that the site had proper visibility in local search and rankings in its target market.

They are about to roll out a content and video strategy to help them continue to grow their online audience.

Organic Visibility

Keyword Rankings

Organic Traffic

Sydney Naturopath - Local Visibility for Leads

This Sydney Naturopath was ranking off page 1 for it's primary keyword phrase and wanted visibility for additional keyword phrases relevant to the business.

Our campaign ensured that the site was optimised for the most relevant, local keywords, ensured the site had visibility in the Google My Business system and then focused on acquiring quality local links and citations to help the site rank in its target market.

Organic Visibility

naturopath-organic-visibility

Keyword Rankings

naturopath-rankings

 

Brisbane Property Investment - New Home Leads

This small business was looking to get some traction in the Property Investment space in Brisbane.

We researched and helped them develop a piece of content to target an audience of people looking for property investment options in Brisbane.  With some promotion, this post now generates rankings for many highly relevant keywords.    

This organic traffic is remarketed to and offered the option of participating in property investment webinars.

Organic Visibility

property-investment-visibility

Keyword Rankings

property-investment-rankings

Organic Traffic

property-investment-organic-traffic

Ready to talk?

Are you looking to get results like these?  Here's what to do.

  1. You contact us, letting us know what your goals are.
  2. We'll analyse your site, make an assessment and determine whether we can help you.
  3. If we feel that we're a good fit, we can then discuss how we'll grow your business with SEO.

Why wait? 

Contact us now >>