Prepare for the Google Social Revolution

The last 18 months have seen a torrent of new features and updates from Google as they battle to keep their search offerings relevant in the face of the social onslaught from Facebook.

Since the return of Larry page as CEO of Google in April 2011, his obsession of Google with Facebook and social has remade the organisation, including shutting down many of the companies less popular services and tying a percentage of everyone’s bonuses to the success of Google Plus, Google’s own social network.

In this blog post I am going to go through four key changes to the Google ecosystem and explain why they are important and what you need to  do to prepare your business for them.

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