[siteorigin_widget class=”SiteOrigin_Widget_Hero_Widget”][/siteorigin_widget] [social_warfare] Why it’s Important to Check for Penalties A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms and/or manual review. The penalty can be an unfortunate by-product of …
[siteorigin_widget class=”SiteOrigin_Widget_Hero_Widget”][/siteorigin_widget] Before you invest thousands of dollars on SEO, take the time to do a quick SEO health check to make sure you know where you stand. [social_warfare] If you are spending any money on search engine optimisation, you …
[siteorigin_widget class=”SiteOrigin_Widget_Hero_Widget”][/siteorigin_widget] [social_warfare] Introduction Many business owners looking to leverage the power of online marketing to generate website traffic, prospects, leads and sales will typically jump straight into a traffic generation strategy. However, there are a number of key things …
If you want to build and implement a successful digital marketing strategy for your business, you need to have the right elements in place. This framework called the Digital Marketing Stack, developed by Ian Lurie, will outline the four critical pieces …
There is so much noise in the digital marketing space that often business owners don’t know where to start. This great post from the team at Portent outlines the primary digital marketing tactics that most businesses can implement. It also …
The key challenge when creating content is to create content that people care about. The key to doing this is to having a robust understanding of “who your target audience is”. In this post by Jacqui Howell at Portent, she …
If you are constantly being pitched social media campaigns that consist of publishing generic feel-good images, funny videos and pictures of cats in the hope that they will entice customers to buy from you then this post will be of …
Whether you invest in SEO & Content, Paid Traffic or joint venture and affiliate promotions is driven primarily by the time frame within which you need to get results and your available budget. The new financial year is almost upon …
Every day I am reminded of the many quick wins that are waiting to be had if only you knew where to look. So as the new (Australian) financial year is about to begin, here are five quick seo wins …
Many small retailers are missing out of a lot of potential traffic from search engines because they are poorly optimised when they launch their websites. They may have the top line keyword targeting done, say women’s clothing for example but …
