5 Quick SEO Wins

Every day I am reminded of the many quick wins that are waiting to be had if only you knew where to look.

So as the new (Australian) financial year is about to begin, here are five quick seo wins you can go and implement in your business.

These are easy opportunities to “unplug the dam of search engine traffic” that is out there waiting to be accessed.

#1 Analyse your Top Competitors Rankings to Find more Money Keywords You Aren’t Targeting

You can find killer phrases you might have missed, simply by looking at the phrases that your top ranking competitors are ranking for and optimising your site to target them as well.

  1. Use the free SEMRush.com account and analyse your top three ranking competitors and copy the lists of keywords they are ranking for into a spreadsheet.
  2. Sort by keyword and search volume to see what are the common highest search volume, most relevant keywords that both competitors are ranking for.
  3. Check the page on your website that is supposed to target that phrase and if the keyword phrase is not in your page title then rewrite your page title to target it better.

Now your site is optimised for these new keywords and should start to rank for them.

Now you are in the game.

For example,  look at these SEO keywords some of my competitors were ranking for when I checked in Semrush.com

kymodo_com_au_-_Organic_Search_Positions_?

 

#2 Fix the International Targeting of your website

Sometimes, companies use the dot com version of their domain instead of the in-country domain name to run their website, even though they operate in a specific country.

For example,  my website is www.onlinekickstart.com, even though my primary audience is in Australia.  I could have used the.com.au but I chose the .com

If I forgot to tell Google to rank my site in Australia, I’d be missing out on a tonne of local, relevant keyword rankings and traffic.

  1. Sign up to Google Search Console and verify your site
  2. Go to Search Traffic > International Targeting and click on the Country tab to make sure you tell Google which country you want your dot com website to rank in

Search_Console_-_International_Targeting_-_http___www_onlinekickstart_com_

Here is what happened to my local Australian rankings when I made that change.

Rank_Ranger_?

#3 Fix Your Website Speed to Keep Customers around

Web page loading speed is not only a Google ranking factor.  It massively impacts the user experience on your website.

If your pages are slow to load, visitors will  bounce away.  Given that increasing numbers of web browsers are on mobile,  it is critical you make sure your mobile performance is up to scratch.

  1. Visit GT Metrix which is a free site speed testing tool at https://gtmetrix.com/ and enter in your website address. If your website loads slower than 2 seconds, then you need to make changes to speed up your page load times.
  2. Download your Free PDF report and send it to your web developer to implement the recommended changes to improve the site speed.

Here is a screenshot of my own site’s performance

Latest_Performance_Report_for__http___www_onlinekickstart_com____GTmetrix_?

 

#4 Fix Your Local Name, Address & Phone Number Consistency to Boost Your Local Rankings

More than more than 50% of all searches are local in nature.

One of the key things that will impact your local rankings is called NAP consistency (Name, Address, Phone number).

This means that your business name, address and phone number should be the same across all directories and the same as what is listed on your website.

Old addresses and phone numbers, incorrectly and inconsistently written addresses; they can confuse the search engines and lead to your site not getting the benefit of all of the citations and links out there.

  1. Run Google searches for your business name and check the name,  address and phone numbers on all sites where your business is listed
  2. Fix any incorrect listings

#5 Boost Your Page 2 Rankings

When your website has pages that are ranking on the top of page 2 of Google for high volume phrases, you are very close to a burst of new traffic to your website.  All you need to do is push them onto page 1.

The strategy is to identify the ranking pages and the keywords they are ranking for and build internal links to these pages using these keywords in the anchor text.

Internal links are simply links from pages within your site to other pages on your site.Anchor text is simply the text used in the link.

  1. Use Semrush.com to find page 2 rankings on your site
  2. Look for keywords that have good search volumes say greater that 200 monthly searches
  3. Find other pages on your site, ideally related content and where relevant,  link to that page using the target keywords in the link text.  Try to link naturally, so,  not just “keyword”, but “find out more about keyword here.”

tourstogo_com_au_-_Organic_Search_Positions

 

If you implement just one of these quick fixes, this time next year you will be thanking me for the traffic (and hopefully sales)  they provide.

 

ajax-loader