10 Ways to Write Good Copy by CopyBlogger

A great blog post from our good friends at Copyblogger and a critical one if you are looking for clarity about growing your business with good copywriting.

Writing effective copy is both an art and a science. It’s an art because it requires creativity, a sense of beauty and style — a certain aptitude, mastery and special knowledge. Artistic advertising allows you to create content marketing that’s not just practical and persuasive, but awe-inspiring and breathtaking. Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability. Scientific advertising allows you to develop an idea, and then test that idea.

Read more at https://www.copyblogger.com/good-copywriting/
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