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Online Kickstart is a blog about helping Shopify brands sell more using SEO. My own data from client stores as well as my own shows that SEO can contribute between 30-40% of a brand's sales if done right.

Many brands leveraging the Shopify platform get their start with paid media and neglect the fundamentals of SEO.

As has happened in the past, whenever a paid platform changes the rules, sales drop and sleepless nights begin.

This blog will show you how to reduce your reliance on paid media channels alone and target that 30-40% in extra sales that are just waiting out there to be had.

Who is this blog for?  Are you just another SEO blog?

Nope!  There are many great SEO blogs out there but most of them have an audience of other SEOs. That is they want to teach prospective SEO agency owners how to do and sell SEO.

This is a blog for e-commerce business owners.  Specifically, those who have chosen Shopify as their platform of choice.

It's for the people who park their cars in their driveway because their garage is full of stock that just arrived in a container from China.

It's for couples who are arguing because you've drawn down on their mortgage to buy more stock and sales have decided to go flat after 6 months of solid growth.

It's for those people who are trying their damnedest to build a valuable, salable e-commerce business for their family's future and they know that SEO is something they need to get their head around because they know there's at least another 30% in "free sales" they are missing out on.

It's for those people who woke up on Monday morning with a disabled Facebook ads account, zero sales and a mortgage payment due on Friday.

Let's learn how to grow your Shopify e-commerce business with SEO so you don't have to rely completely on paid traffic to make sales.

Who am I?

My name is Edmund Pelgen.  

I've been doing SEO since 2005 in some capacity.  I've been an SEO agency owner, I've worked for SEO agencies and I've been consulting in SEO for a wide range of businesses.

I've helped thousands of businesses with SEO.  From local businesses like Physiotherapy practices to national brands like Lorna Jane, Super Amart, Flight Centre, Ignite Travel, HomeLoans.com.au, Roses Only & Petal & Pup.

More relevant to this blog, I've built, crashed and grown a number of my own e-commerce businesses with my wife and partner.

I've had great success and failed a lot of times.

But that's good for you, the reader who gets to learn from my mistakes.

A lot of what you will read here is refined into my approach to building successful e-commerce businesses with my program called the Shopify SEO Accelerator.

If you are a young Shopify brand doing at least 100k in sales driven primarily off the back of paid traffic and you are ready to add another 30-40% in potential sales with SEO then feel free to check it out.

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If you're keen to stay in touch with my latest post then feel free to subscribe to my weekly newsletter.

If you subscribe today, you'll get a weekly email newsletter about new content when it's available.

My goal is to publish a weekly blog post with an actionable tactic or strategy that will help you leverage SEO to sell more online.

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