A Simple Content Marketing Framework for Everyone


Since Google updated its ranking algorithm with the release of the Panda and Penguin updates,  there has been a massive shift toward content marketing as a safe and Google friendly approach to acquiring back links. Regardless of the ongoing discussion about social signals, back links remain the primary ranking factor when it comes to high […]

Content Marketing Framework Infographic


In March 2014 I presented at SMX Sydney on the  topic of a Practical Content Marketing Framework. I created this infographic  to explain in simple terms the core concepts of the Content Marketing Framework. Why Use a Content Marketing Framework? The reason I created the framework was to help me and others understand  how all of […]

A Unified Theory of SEO and Content Marketing


In the world of physics there is a concept called the Theory of Everything which refers to the hypothetical presence of a single, all encompassing theoretical framework of physics that fully explains and links together all physical aspects of the universe. The Theory of Everything remains unsolved however, and the two existing theoretical frameworks, upon which all […]

How Social Impacts SEO


AJ Kohn of Blind Five Year Old has published a simple but compelling exposition of how social media benefits SEO. In his blog posts he confirms once again that social signals are not part of the google search algorithm in the ranking on non personalised search results. Even with the existence of correlation studies that […]